210 words. 3-minute read.
Research the company interviewing you.
Despite the opportunity to set yourself apart from other interviewees, many strong candidates waste it by not doing thorough research on the company interviewing them. This leaves the interviewer with a bad impression and you without a job.
What information should I be looking for?
- Mission Statement
- Primary clients and audiences
- Primary products and services
- Their current projects
- Campaigns they are promoting on their website, social media or blog
- Mentions in notable publications
- Notable past projects
- Awards they’ve won for their work
- Speeches by their CEO
- Questions to ask
- Prepare questions to ask at the end of your interview
Putting it to work
You can use this information to set yourself apart as a candidate in the interview. Mention their mission statement when answering why you want to work at the company, or make a comment about the customers they are working with.
Integrating this information into your interview will help you stand apart as a candidate and come across as engaged, excited, and thorough.
How we can help
Since being prepared is so important we offer interview prep so you can be confident before meeting your interviewer. In fact, CareerJSM will email you directly with company info a few days before your interview.
Beyond making you a stronger candidate, researching a company is an easy way to learn how you would fit in a company’s culture, as well as giving you a chance to get excited about what the company is working on!